Cookies and tracking

What we use

Strictly necessary cookies. Required for the site to work — keeping you signed in, remembering your progress through the assessment, and security. These cannot be switched off and do not require your consent.

Analytics cookies. Help us understand which pages people visit and where they leave. Used on our public pages only. Off by default until you consent.

Marketing cookies. Used only on our public marketing pages, to measure whether our advertising is reaching parents. Off by default until you consent.

Where tracking does not run

We do not run analytics or marketing tags on:

• —The sign-up and account creation flow
• —The assessment itself
• —The report
• —The signed-in account area

This is deliberate. Indian law prohibits behavioural tracking and targeted advertising directed at children, and every one of those areas is used by a student. We keep advertising technology away from them entirely.

Your choices

Our cookie banner lets you accept or reject each category separately, and rejecting is exactly as easy as accepting. You can change your choices at any time using the Cookie settings link in our footer.

Your browser settings also let you block or delete cookies, though blocking strictly necessary cookies will stop parts of the site working.

How long cookies last

Session cookies are deleted when you close your browser. Persistent cookies last no longer than twelve months, after which you will be asked again.